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About Us

Direction takes a modern approach to what is typically an old fashioned stale industry.

Direction Accounting provide Accounting, Business Development and Coaching Services with a strong panel of business service partners to provide complete servicing of your financial needs. Direction has been established on the basis of creating a community around our clients and a single access point to business and personal financial services. This provides you the client with a consistent approach when dealing with your important financial issues.

David Ross CA

Direction Accounting is headed up by David Ross. David is a Chartered Accountant with significant experience in business advisory. David’s focus is on helping business achieve sustainable growth through a range of business development services.

Ashley Hendry

Ashley Hendry is an Accountant specialist in online accounting solutions for Small Business. Ashley is also a Certified Xero Accounting with specific industry experience within the Construction, Retail, and Real Estate Industries.


Direction can provide your business with quality Business Coaching Services through our partner business SuperCoach.

SuperCoach are a national business coaching company, specialising in helping small businesses like yours Achieve more.

SuperCoach believe that Every Business Needs a Hero and work with small business via their 6 Superpowers to business success to bring about sustainable improvements in cashflow and profitability.